SKY UP NOW With Surya Kumar Yadav
Description
The campaign set out to spotlight two flagship lines, Korean Wear and the DC × Marvel Collection, through a cutting-edge brand film that leveraged CGI to replace complex outdoor logistics. To create a visually distinctive identity, the team executed an ambitious production plan: two one-minute films, four 30-second reels, and over forty fashion shots, all within a record eight-hour window. Every frame was a blend of precision, creativity, and speed.
The meticulous coordination across departments ensured not just timely delivery but also cultural impact—the film went viral within 20 minutes of its release. To elevate engagement further, the team composed an original rap track, adding rhythm and personality to the campaign’s storytelling. The result was a seamless fusion of technology, style, and spontaneity that turned a tight brief into a viral success story.
Conclusion
The seamless blend of CGI innovation, cultural relevance, and original sound design didn’t just promote two product lines—it redefined what’s possible when creativity meets precision. The campaign became more than a marketing moment; it became a benchmark for agility, collaboration, and the art of making impact under pressure.