Branding - Luxury
Description
For LSI, luxury isn’t defined by opulence — it’s defined by emotion. Our objective was to reposition the brand as a global symbol of bespoke craftsmanship, where every design narrative transcends décor to become an expression of culture, heritage, and timeless sophistication. The challenge lay in capturing the soul of luxury — not as something displayed, but as something deeply experienced.
We began by distilling LSI’s decades of design legacy into a modern, evocative identity system. The visual language evolved around precision, symmetry, and balance — mirroring the brand’s philosophy of seamless spatial harmony. From typography and textures to tone and palette, every element was deliberately minimal yet grand, reflecting the brand’s duality of global modernism and Indian artistry.
Conclusion
Our creative approach extended beyond visuals to storytelling. We curated brand films, spatial imagery, and digital narratives that invoked a sense of intimacy and aspiration. The communication moved away from showcasing spaces to narrating living experiences — positioning LSI as a design house that doesn’t just build interiors, but sculpts emotions through space, light, and material.
Through a cohesive luxury ecosystem — spanning visual identity, digital presence, and experiential touchpoints — LSI was reintroduced as a thought leader in bespoke interiors. The brand narrative now commands recognition across international markets, bridging craftsmanship with contemporary design sensibility. The outcome: a luxury brand that feels timeless, tactile, and unmistakably human.
About the Campaign
The One8Select design direction embodies the refined masculinity of a premium lifestyle brand anchored in Virat Kohli’s persona. The branding uses a monochrome-black and gold palette, exuding understated luxury, discipline, and elegance. The logo, sleek yet dynamic, mirrors the brand’s duality—bold performance and timeless sophistication. Every design element, from the typography to the negative space, reflects precision and restraint, much like the man it represents.
The UI design complements this aesthetic through modern minimalism and cinematic presence. Visuals take precedence—Virat in tailored formals becomes the focal point, conveying aspirational modern Indian luxury. The grid layout, coupled with warm light tones and sharp shadows, positions the website as a digital equivalent of a luxury boutique—exclusive, functional, and fluid across devices.
The marketing collaterals and social media designs emphasize the philosophy of “Confidence is the Key.” The compositions rely on strong diagonals, golden gradients, and muted backdrops that make each product feel aspirational yet attainable. Messaging like “Your Best Foot Forward” and “Always a Superstar” translate the core brand idea—power dressing as performance psychology—into a visual and emotional experience.
Together, the integrated brand ecosystem for One8Select captures the intersection of fashion, ambition, and craftsmanship. Whether on a billboard, digital screen, or mobile device, the design ensures a cohesive, high-impact identity that reinforces One8Select as India’s benchmark for luxury footwear with purpose and presence.