TATA consumer Goods
Description
The LivMo Plant Protein packaging design adopts a functional yet premium aesthetic, perfectly balancing Tata’s heritage of trust with modern nutritional science. The earthy brown palette paired with muted greens subtly conveys natural origin and wellness, while maintaining strong shelf visibility in the health supplement category. The minimalist layout and high contrast typography ensure legibility, while circular iconography on the right flank reinforces product benefits — vegan, gluten-free, high-protein — with instant recognition.
The design also smartly integrates lifestyle cues — Active Lifestyle, Sports Performance, Strength Training — to extend beyond fitness into holistic health. The structured nutritional table, “Tata Way” seal, and scientific claims lend credibility and authority, distinguishing LivMo from typical gym-centric protein powders. The balance between visual clarity and informational density demonstrates thoughtful design hierarchy — where every inch of space informs, without overwhelming.
The One True Plant Protein packaging introduces a softer, more organic visual tone with sage green as the dominant hue — a color psychology choice that evokes calm, trust, and nature. Compared to LivMo’s assertive brown palette, One True leans toward clean minimalism, signaling purity and plant-based authenticity. The rounded edges, curved graphic pathways, and symmetrical layout establish fluidity — a design metaphor for natural balance and everyday wellness.
Typography plays a central role here — bold, sans-serif fonts for the brand and variant ensure strong recall, while secondary information flows intuitively around the central jar panel. The icons, now larger and better spaced, provide a visual breathing space and a more approachable tone. By integrating the “30 Servings” badge and lifestyle icons seamlessly into the main canvas, the design reflects simplicity with sophistication — a perfect blend of science, lifestyle, and Tata’s understated elegance.